1.21.2014

Aerie's Untouched Ads

Recently I was going through my Twitter when I saw that Quincy had tweeted about aerie's new campaign where their ads were completely untouched. Intrigued, I clicked the link to see what it was all about. I ended up absolutely loving what aerie did!

american eagle unretouched 
To see the full article I read, click here.

I love this because it shows real, healthy girls instead of super skinny models. Girls tend to turn to media and get their ideas of what is "pretty" from there. I am not saying one ad is going to change a lot. But it is definitely a great start! These models still look beautiful and have curves! 

What do you think? Do you like what aerie did? Tell me in the comments! 
xo, Scarlett

11 comments:

  1. I love this, what a great idea! I'd be much more likely to buy something if the girl in the advert actually looked like me as well rather than something I can never even hope to look like x

    Claire | AgentSmyth

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  2. I definitely agree. And I appreciate this being from a brand that targets young girls, especially. It's a great campaign.

    www.styleinterplay.com

    .....

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  3. Thanks for commenting Tayler, I am glad you agree! xo

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  4. I love this idea! There's nothing worse than looking at adverts & feeling rubbish about yourself! x


    www.jordan-alice.com

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  5. I'm so glad they're not re-touching the photos, such a great progression! Although I think people need to be careful when sticking up for curvy girls that they aren't slagging off slim girls, I hate that association that you're not a real woman without curves, all body types should be accepted! :-) xo

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  6. this is what I was thinking.. I think that they're almost at the line where it becomes putting down girls who are slim... It's the trouble with using words like "real" all women are real, regardless of body size

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  7. Thanks for commenting Claire, I am glad you like it as well! xo

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  8. That is true! It doesn't make you want to buy stuff when the girls look anorexic!

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  9. I wasn't trying to say that slim girls aren't women at all! I just like the fact that they are re-touching the pictures and they are showing girls that aren't stick thin. I would love it if companies used some models who were curvy and some who were slim because both are healthy and beautiful!

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  10. When they were using "real" here they were referring to pictures that weren't re-touched. I think it is completely fine when companies have slim models because some are that way naturally and some work had to keep a slim body. I just don't like the fact that most pictures are re-touched to make the models look better when they are already beautiful in the first place!

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  11. Lingerie companies use beautiful models, they most certainly shouldn't be retouched as well and I'm really glad Aerie have taken this step :) xx

    www.LaurasHaven.com

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